DALLAS – The Electronic Security Expo (ESX), presented by the Electronic Security Association (ESA), is excited to unveil its full educational lineup for the 2025 conference, with sessions focused on improving recurring monthly revenue (RMR) tactics for security integrators.
Scheduled for June 16-19 at the Cobb Galleria Centre in Atlanta, ESX 2025 is “positioned to provide security professional attendees with a comprehensive educational experience,” according to the ESA announcement.
Sessions will span four tracks: sales, operations, management and monitoring as well as a special executive leadership track.
“ESX continues to be the premier forum for security professionals to leverage powerful educational sessions, uncover meaningful trends, and learn about the latest technology innovations,” says ESX chairman George De Marco in the ESA announcement.
“We recognize how vital recurring monthly revenue (RMR) is to the health and growth of security integration and monitoring companies,” he says. “Our sessions deliver actionable insights to help them build and maintain strong RMR streams, empowering them to thrive into the future.”
Inside ESX 2025’s RMR-Focused Education Slate
Sales Track Sessions
Learn to develop your brand and go-to-market strategy to keep the focus on building your Recurring Monthly Revenue (RMR). Identify complementary markets and new products, and services that give your sales teams the edge over the competition. Explore proven sales management processes that accelerate sales performance and increase your revenues and RMR.
Sessions in the ESX 2025 sales track include:
Mastering the Art of Selling Video Monitoring Solutions
Harnessing AI to Transform Your Sales and Marketing Strategies
Maximizing Revenue: Driving Growth by Expanding Sales to Existing Customers
Consultative Selling: Emphasizing Value Over Price in Sales
Cloud-Based Access Control: Elevating Security and Driving
From Top Salesperson to Sales Manager: Knowing When and How to Promote
Elevating Sales Performance: The Power of Comprehensive Evaluation
Operations Track Sessions
Discover best practices that improve your company’s operational excellence and customer experience. Explore ways to build efficiencies in installation practices, service methodologies, and human resources. Examine how others are solving today’s most common operations struggles, like recruiting and retaining employees, supply chain lags, truck rolls, job safety, training, and more.
Sessions in the ESX 2025 operations track include:
Essential Strategies for Project Management Success
From Tension to Teamwork: Managing Conflict Between Operations and Sales
Winning the Talent Race: Strategies for Developing and Retaining Your Technicians
Taming Operational Expenses: Addressing the Top 5 Costly Habits
Enhancing Subcontractor Relationships: Selection and Management
The Service Advantage: Leveraging Customer Experience to Distinguish Your Brand
Optimizing Uptime: Best Practices for Effective Fire Alarm System Maintenance
Management Track Sessions
Learn to implement and manage key performance indicators (KPIs) that streamline processes and improve top and bottom-line results. Find ways to build a strong culture that drives transformational leadership and change throughout the organization.
Examine emerging trends and leading-edge technologies that excite your customers’ changing demands and open new markets to evolve your business.
Sessions in ESX 2025 management track include:
RMR Blueprint: Tactics for Growth, Opportunity, and Stability
Financial Health and Valuation Case Study: Assessing the Impact of RMR vs EBITDA
The Power of Video Monitoring: Elevating Security, Safety, Intelligence, and RMR
Leveraging Your RMR Base to Accelerate RMR Growth
Managing Your Business: Adopting a Sell-Ready Mindset
Targeting Success: Strategies to Tap into Growing Commercial Verticals
Monitoring Track Sessions
Delivering quality security and life safety monitoring services to end-users, including cloud-based lifestyle enhancements, is mission critical 24/7. Discover best-of-breed operator training, state-of-the-art technology infrastructure, and vital monitoring processes and procedures for next-gen monitoring centers.
Learn from seasoned professionals who share best practices to maximize your 24/7 monitoring operation effectively and profitably.
Sessions in the ESX 2025 monitoring track include:
Transforming Video Monitoring with AI-Powered Analytics
Reimagining Emergency Response: What Lies Ahead
Elevating K-12 Safety and Security: Next-Gen Technologies with Real Impact
Executive Leadership Workshops (Executive Pass Types Only)
Exclusive access to these educational classes is available with Executive or Deluxe Passes
Executive Leadership Workshop Part 1: Battling Burnout
Executive Leadership Workshop Part 2: Strategic Insights for Tactical Success
“The ESX show is really the highlight of the summer for the security industry,” says Mark Hillenburg, vice president of industry relations at Digital Monitoring Products (DMP), in the ESA announcement. “It is the best of both worlds, it feels like a big industry tradeshow at times, but delivers the value and best practice sharing of a smaller industry event.
“It is really an event that allows us to have meaningful longer conversations with key customers and prospects alike. If you are a dealer or integrator that is interested in RMR you need to be at ESX,” he says.