IRVING, Texas – The Electronic Security Association (ESA) has announced its roster of educational sessions to be offered at the 2026 Electronic Security Expo (ESX), scheduled for June 1-4.
ESX’s education program is selected and shaped by security professionals who serve on ESX’s Education Advisory Council, “ensuring the curriculum reflects real-world challenges and opportunities facing today’s integrators,” according to the ESA announcement.
ESA “carefully curates its course offerings across multiple tracks,” the announcement says, including Sales & Marketing, Field Operations, Management, Monitoring and Executive Leadership . Each session is designed to deliver best-in-class business and technology insights that directly support and empower professionals working in the security and life safety sector.
“The ESX education program delivers what security integrators need most right now: practical strategies to navigate industry transformation,” says ESX chairman George De Marco in the association announcement.
“Whether it’s adopting AI, optimizing business models or planning for succession, these sessions provide actionable insights from practitioners who’ve been there,” he says. “This isn’t theory; it’s the roadmap successful integrators are using to build stronger, more valuable businesses.”
What Are Some of the Key ESX 2026 Classes?
The ESX 2026 schedule of classes shapes up like this:
SALES & MARKETING TRACK
These sessions are designed specifically for sales and marketing leaders and managers as well as sales consultants to help them compete smarter, close more deals, and grow their brand in the local and national marketplace.
Sessions include:
- Building High-Performing Sales Teams: Recruit, Train and Lead
- The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor
- Referral Engine: Training Your Sales and Marketing Teams to Drive Warmer Leads
- AI as Your Sales Sidekick: How and When to Use It for Maximum Impact
- Sealing the Deal on Service: How to Sell Service and Maintenance Agreements
- Leveling the Playing Field: Competing Online with National Brands
FIELD OPERATIONS TRACK
These sessions are for operations managers, installation managers and project leaders to help them streamline scheduling, optimize dispatching and manage inventory and fleets to maximize technician productivity and profitability.
Sessions include:
- Mastering Your True Labor Cost
- Coaching Technicians to Sell: Turning Customer Interactions into Sales Wins
- Code Red: Navigating the Latest Fire System Regulations
- From Completion to Continuous Improvement: The Power of Post-Job Assessments
- Smarter Ops: Using Technology to Run Leaner, Faster and More Profitably
- Profit in Focus: Real-Time Gross Margin Reporting
MANAGEMENT TRACK
This track is designed for owners/operators, executives, controllers/finance, and administration leaders who want to sharpen their leadership skills and tackle the most pressing challenges facing their organizations.
Sessions include:
- Expanding RMR: Profitable Services You’re Overlooking
- Raising Rates…JUST DO IT!
- Keep Your People, Keep Your Customers
- In the Line of Fire: Smart Strategies for Diversification
- Why Margins Slip—and How to Stop the Attrition Spiral
- The New Workplace: Aligning Remote, Office and Field Teams
MONITORING TRACK
Courses in this track are designed for integrators who want to maximize profitability, drive innovation and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider. Monitoring center managers as well as managers overseeing third-party monitoring should also attend.
Scheduled sessions include:
- Beyond Security: Unlocking the Value of Video Intelligence
- Maximizing Monitoring: From Cost Center to Profit Partner
- From Alarm to Action: The Future of Emergency Response
EXECUTIVE LEADERSHIP TRACK
This track is designed for C-level executives, presidents, general managers, entrepreneurs, and owners who are focused on shaping the future of their organizations. This track delivers tools and frameworks to lead with confidence, inspire teams, and create lasting value for both customers and stakeholders.
Sessions include:
- Stacking Value: Building Good, Better, Best Subscription Packages that Boost RMR and Retention
- An AI Implementation Playbook for Security Leaders
- Take Control: Transform Your Security Business with 5 Essential Metrics
- Growth Intelligence: Benchmarking Performance and Value
- Breakfast Roundtable – Fail Forward: Leaders Share the Lessons That Built Them
Why You Should Attend
ESX’s peer-to-peer curriculum “reflects ESA’s commitment to building a strong community that empowers security professionals with indispensable knowledge, practical strategies and valuable connections,” according to the association announcement. These offerings “provide actionable insights and foster growth for industry leaders and practitioners alike, all delivered by seasoned experts.”
Registration for ESX 2026 is now open with early-bird pricing. A Deluxe or Executive Pass gives attendees full access to ESX 2026’s growth-focused education program.
