ADT Expands Product Lineup of DIY Security Brand, Blue by ADT
ADT describes Blue as a flexible, expandable DIY system that allows customers to design a smart home security system customizable to their individual needs.
BOCA RATON, Fla. — ADT announces it has expanded the product lineup of Blue by ADT, the DIY smart home security brand it unveiled earlier this year at CES. The brand previously existed as LifeShield, which ADT acquired in 2019.
ADT describes Blue as a flexible, expandable DIY system that allows customers to design a smart home security system customizable to their individual needs while simultaneously offering the peace of mind that comes with ADT’s professional monitoring capabilities.
The Blue by ADT DIY smart home security solution includes a smart home hub with integrated keypad, indoor, outdoor and doorbell cameras, door and window sensors, motion sensor, and a combination flood and temperature sensor.
The suite of smart home security products is said to provide build-as-you-go flexibility to fit each customer’s security needs, end-to-end data encryption to help protect user privacy and ADT customer support resource.
“Blue by ADT features many levels of customization, including a variety of new affordable system and device offerings with a choice of device colors and monitoring options. Our customers have the flexibility to build their ideal smart home security solution and even evolve their systems over time as their needs change,” says John Owens, president of DIY at ADT.
Blue by ADT features two categories of pre-built smart home security systems — Starter and Starter Plus. Alternatively, customers will have the option of a “build your own” system where they can select and customize a smart home security system to fit their individual needs.
With every Blue by ADT system, customers can choose to self-monitor or select ADT’s 24/7 professional monitoring service. Included with every system is the free Blue by ADT app, where customers have mobile access and control of their Blue by ADT system with unique user arm/disarm codes, live streaming, video recording, system arming/disarming, and 24/7 event alerts.
Customers can also manage Z-Wave compatible smart home products (lights, locks, garage door openers, and thermostats) via the Blue by ADT app.
For its campaign debut, Blue by ADT cleverly partnered with 90s one hit wonders Eiffel 65 to remix their 1998 hit “Blue (Da Ba Dee)” as the brand’s new anthem. Check out the video below.
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