CANTON, Ga. — Gallagher Security wrapped up GSX 2025 with a powerful reminder that protecting what matters most extends beyond technology.
Through its Security Meets Solidarity initiative, the global security manufacturer raised more than $7,000 for the Breast Cancer Research Foundation (BCRF), more than doubling its original goal.
“We went into GSX hoping to raise $3,000 and our team was thrilled to reach that goal on day one,” says Melissa Vidakovic, Gallagher’s director of marketing for the Americas, in the company announcement. “We all hoped to surpass our goal but we were blown away by the incredible response from attendees and are grateful for the support.
“Every donation makes a difference. Our industry is built on protecting people, and at GSX we saw that extend to something deeply personal,” she says.
Why Did Gallagher Security Host a Fundraiser at GSX?
Miriam Shaw, head of communications and public relations, met with BCRF at their New York headquarters to deliver donations.
“The support we received from GSX attendees was overwhelming,” he says. “Our team had many moving conversations with people whose families, friends and colleagues have been impacted by this disease. We were deeply grateful for the connections made and opportunity to raise critical funds for life-saving research and to deliver a message of unity and compassion that goes far beyond security.”
The initiative was anchored by limited-edition GallagHER fundraising T-shirts sold at GSX 2025 in New Orleans, with 100% of proceeds benefiting BCRF. GSX attendees embraced the cause enthusiastically, helping Gallagher shatter their fundraising expectations.
“We’re deeply grateful to Gallagher Security and the GSX community for their generosity and commitment to advancing breast cancer research,” says Sadia Zapp, managing director at the Breast Cancer Research Foundation, in the announcement. “Every dollar raised helps fuel BCRF’s mission to end breast cancer by funding the most promising research around the world.”
The Security Meets Solidarity initiative not only “raised vital funds for breast cancer research, but also strengthened connections across the security community, reminding us that compassion and collaboration are as critical as innovation when it comes to protecting what matters most,” according to the Gallagher announcement.
“Security Meets Solidarity shows what happens when purpose and people come together,” says Vidakovic. “Seeing our peers rally behind such an important cause reinforced that protecting what matters most goes far beyond the technology we create. It’s about the impact we make together.”
