GE Interlogix announces it will launch a new business development and loyalty program for commercial security integrators in the first quarter of 2004. The program will offer market-based incentives for loyalty, sales growth and full product line selling.

The certification-based program is comprised of three tiers, with ascending sets of rewards and requirements. Members advance through tiers by meeting clearly defined, measurable criteria, such as sales and technical product certifications, number of GE product lines supported and revenue commitments. According to GE, the program will create a level playing field for integrators of varying sizes and geographies because success is measured on multiple performance factors.

The company states that benefits include: lead generation and referrals; sales and marketing tools and support; a co-op program; Web-based self-service business tools; business and financial support through GE Capital and GE Commercial Distribution Finance; integrator networking and training events; preferred access to products and advance notice on product introductions; enhanced technical support; and easy, flexible access to product and business skills training and other resources.

For more information on the program, go to www.ge-interlogix.com/integrators.

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