GE Launches Program to Assist Dealers and Homebuilders

ARDEN HILLS, Minn.

Homebuilders will now be able to gain input from security dealers about consumers’ technology-related concerns through the new GE Builder Program. GE Infrastructure’s Security business introduced the marketing program to educate dealers about everything they need to successfully sell to builders, from product to positioning, display materials, builder tools and branding.

The GE Builder Program includes:

  • Structured wiring to deliver electronic technology to every room in the house

  • Advanced security systems to protect the homeowner’s investment

  • Revenue-generating marketing tools

  • Nationwide dealer/integrator network

  • Discounted security to protect the job site and prevent losses

  • Tracking opening/closing of model and spec homes

  • Traffic analysis of the amenities driving home sales

  • Documented national installation and service standards

The GE Builder Program enables builders to capitalize on the branding of GE, and at the same time address some of their most pressing business problems. Depending on their commitment level, GE offers builders various benefits.

The first benefit involves job site protection. Through a partnership with Alarm.com, the GE Builder Program enables builders to install special equipment in their modular spaces (trailers), model homes and spec or “pre-delivery” homes.

Builders can monitor openings and closings, protect tools and materials and analyze traffic patterns to determine which amenities and features really drive their home sales.

In addition to remote arming and disarming of security panels, builders can be notified of job site vandalism and break-ins through E-mail and phone alerts. All this is possible through wireless connectivity with Alarm.com.

Furthermore, the GE Builder Program is intended to help builders increase the number of homes they sell and their revenue per home sold. GE Security provides the top three technologies homeowners desire in new homes – structured wiring, security and distributed audio.

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