GE Security Takes to the Airwaves With a Paw From Lassie


The broadcast of the Golden Globes wasn’t just a night for movies and TV to shine – it also marked the debut of a new television advertising initiative by GE Security. With a little help from Lassie, GE took its security products pitch to the airwaves.

The commercial, debuting Jan. 25 on NBC during the Golden Globes, features the famous TV and movie dog with a “Matrix” touch. Computer animation allows Lassie to protect his faithful boy-master with moves rivaling Keanu Reeves in the futuristic film.

As Lassie makes her moves, a voiceover proclaims “Never underestimate the value of a superior security system.” The commercial is part of a large marketing push coinciding with the name change from GE Interlogix to GE Security.

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