GE Veteran Hired to Transform Tyco Image
NEW YORK
Tyco Int’l Ltd. has hired General Electric Co. veteran James Harman to its executive post for advertising and branding.
Harman was responsible for the well-known GE ad campaign featuring the slogan “We bring good things to life.” He will oversee Tyco’s marketing, advertising, identity and reputation and brand management.
Tyco’s reputation has been battered by alleged theft and corruption under former Chief Executive Dennis Kozlowski. In addition, Tyco was built through a slew of disparate acquisitions made by Kozlowski. The company now is aiming for a more coherent image.
Harman is not the first GE executive to switch to Tyco’s management team. Charles Young, Tyco’s senior vice president of corporate marketing and communications, came from GE earlier this year and will supervise Harman’s activities. Young played a key role in GE’s identity makeover in the early 1990s.
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!
Related Content
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Commercial Integrator + Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add to your bottom line.
A FREE subscription to the top resource for security and integration industry will prove to be invaluable.
