MONTRÉAL — Genetec introduces Airport Sense, an operational analytics solution that utilizes data provided by an airport’s existing security infrastructure, including cameras, sensors.
Part of the Genetec Airport Practice Group, data from the various detection devices produce actionable intelligence about airport security, operations and passenger flow, allowing airports to extend their security investment, according to the company.
Genetec says Airport Sense combines and processes correlative data to help airport managers understand how people flow from the parking areas, check-in, duty-free and retail shops, in-airport cafes and dining areas, in order to design a seamless, hassle-free traveler experience resulting in increased brand attachment, venue and airline loyalty and positive business growth.
Airport Sense uses analytics such as queue detection and delays, heat mapping, directional analysis and people counting to pinpoint hindrances to the flow of passengers in ticketing, screening and passport control — and can identify where wait lines build in areas such as duty free, dining, entertainment, and pre-boarding.
Airports can utilize this information to enhance terminal layouts, as well as share it with retailers to assist with layout and product placement decisions.
“Today, air travel is much more than just transporting a passenger from one place to another. Airports are now thought of as ‘small cities’, and must provide a safe and efficient experience, from parking, check-in and exposure, to world-class shopping and dining,” says David Lenot, airport practice group leader at Genetec. “The challenge for airports is to offer this amazing journey while delivering an environment that’s safe and secure, with operations that run like clockwork. That’s the guiding vision behind Airport Sense: to give airports the tools they need to get a clearer understanding of their business, and give passengers a seamless experience — from drop-off to take-off.”
