Giuliani Named Kidde Spokesperson

COLNBROOK, United Kingdom
Published: March 10, 2004

Former New York Mayor Rudy Giuliani is the new face of
Britain-based fire alarm manufacturer Kidde. Giuliani will
work with the company in a new media campaign to promote
the company’s smoke and carbon monoxide detectors in the
U.S. and North American markets.

Kidde has already been working with ABC Television
on “Operation Save A Life,” a public service campaign
designed to increase awareness and educate consumers about
the dangers of fire, its related hazards and how to prevent
them.

SSI Newsletter
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series