TEANECK, N.J. – Hanwha Vision will not raise prices on its surveillance technologies despite rising tariffs and market disruptions, company leaders say in an announcement today.
The company “will absorb any additional costs created by tariffs on components integral for manufacturing surveillance cameras and devices,” adding that “supporting dealers and end users is the highest priority, especially in the face of uncertain economic and market conditions,” the announcement says.
Hanwha’s price-lock guarantee “helps dealers maintain healthy profit margins and confidently present competitive bids without having to worry about constant updates due to price changes,” according to the company announcement. “Eliminating the difficult question of price increases also helps to drive new quote requests and spark more conversations about new partnership opportunities.”
Why Hanwha Vision Won’t Raise Prices Despite Tariffs
“Our partners need support, not surprises,” says CH Ha, president of Hanwha Vision America, in the company announcement. “Their focus should be on choosing the right surveillance technologies without the distraction of tariff-induced price hikes potentially disrupting their business models and project plans. By clearly communicating price clarity, we’re building long-term confidence in our partner relationships while protecting their margins.”
Many companies “are raising prices and adjusting their go-to market strategies to counter the effects of tariffs, which include increased costs, reduced product availability, and disrupted supply chains,” according to the Hanwha Vision announcement.
Hanwha Vision’s pricing policy “emphasizes the importance of aligning business strategies with a manufacturer that prioritizes stability and support for the long term,” the announcement says.
“Our prices will stay put,” says Ha. “We’ll work with you to protect your margins.”
