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Times Square Hotel Installs Custom Boon Edam Revolving Door

The BoonAssist manual revolving door at the AC Hotel on West 40th Street is 10 feet in diameter and almost 14 feet tall.

NEW YORK — Times Square, one of the busiest areas and popular tourist spots in the country, is now home to a new Boon Edam BoonAssist manual assist revolving door, located at the recently opened AC Hotel New York Times Square.

The hotel has 21 floors with 290 rooms and suites, and more than 3,500 square feet of event space, a 24/7 fitness center, an AC Library and Castell Rooftop Lounge on the 21st floor.

The hotel, which was designed by Helpern Architects of New York City, is detailed with original artwork in the hotel’s shared spaces – from sculptures to abstract paintings – by a mix of local, national and international artists.

Hotel General Manager Ben Britton says on average, more than 1,000 people enter the hotel each day, leading the property to seek a main entrance solution that would not only accommodate pedestrian traffic, but would also fit with the building’s glass exterior and all-white entrance with its large, cantilevered awning extending over the sidewalk.

The solution also needed to filter outside noise and other sensory distractions to help create an “oasis of calm, a retreat from New York City’s hustle and bustle,” Britton says.

Additionally, the entrance solution needed to coordinate with the overall hotel brand, based on providing a harmonious, modern and discerning guest experience.

A Boon Edam BoonAssist manual assist revolving door with a custom-made, all-white color that matches the exterior entrance decor was selected to meet these requirements.

The door’s dimensions are built to complement the scale of the entry at 10 feet diameter and almost 14 feet tall. “Due to the size of the door, we chose the manual assist option to reduce strain on the motor,” says Britton. “The door has a weight to it that provides a sense of grandeur as you enter the hotel, while the power assist feature makes it easy for our guests to use.”

Britton says the revolving door also helps ensure that hotel guests are connected with the full experience that the hotel aims to provide. “We are very keen on providing a sensory experience. The lobby exudes the AC Hotels brand signature scent. We work to ensure the lobby space is quiet and calm so that our business guests can conduct a business conversation. Considering the environment outside on the street, the revolving door helps us achieve these goals – it also provides a brief transition experience for the customer as they pass through it, sort of ’washing the street off of you,’” explains Britton.

The hotel’s engineering team is fully trained on the door’s operation, including its regular maintenance schedule. Britton notes that maintenance of the Boon Edam revolving door has been seamless, with no issues to date.

“AC Hotel Times Square has gotten a lot of attention both nationally and internationally,” says Britton. “I believe that this type of sleek, modern design is the future. Hotel chains will update their design elements to be more in line with what our hotel has already accomplished. Boon Edam provided a great solution.”

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