How to Leverage Online Customer Testimonials

Published: October 30, 2013

Chances are before pulling the trigger on that smartphone of yours, you first perused online user reviews to gauge its worth and reliability. Or maybe you’ve taken to scouting restaurants or cars or fishing tackle in similar fashion.

Linear, a provider of residential and commercial security solutions, would have you know that positive online customer testimonials can be leveraged to enhance your company’s brand reputation in the marketplace too. How so? Why are positive comments more important than ever? Those questions, among many others, will be answered and demonstrated during a free Webinar titled, “The Case for Testimonials and Case Studies,” to be hosted by Linear Nov. 6 at 1 p.m. ET (10 a.m. PT).

As suggested by Linear:  A one-star rating with negative comments can result in fewer inbound leads over the long-term since critical remarks, like all related information, remain in search engine results. Not to mention, many people may assume a particular critical comment reflects upon an entire body of work. Positive reviews and testimonials have the exact opposite effect, validating the quality of work and professionalism of employees. Case studies go even further by highlighting real-world expertise to customers and peers, contributing to greater trust in the brand.

“Case studies and testimonials are the most credible way to showcase products, services and expertise because they are based on work done for existing customers,” says Gary Baker, Linear’s vice president of marketing. “There’s real benefit in understanding how existing clients and installations can be used to maintain positive brand sentiment and start conversations with new customers.”

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The Webinar will explore best practices for identifying testimonial and case study opportunities, tips for attracting media coverage for case studies, how to integrate them into other marketing activities, and more. The aim is to provide dealers and integrators with a clearer understanding of:

  • How to generate testimonials and case studies
  • Most popular testimonial/review sites
  • Connection between online reviews and web search rankings
  • What makes a great case study
  • The benefits of case studies in the trade and local media
  • Case study submission guide
  • Best practices for pitching out your case study

The session, which is part of Linear’s ongoing Webinar and training series, will run approximately 45 minutes with an additional 15 minutes for Q&A. The Webinar is open to all installing security contractors. Register at www.linearcorp.com/dealertraining or by calling (800) 421-1587.

Rodney Bosch | Managing Editor

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series