IRVINE, Calif. — Iluminar, a manufacturer and supplier of IR and white light illuminators and license plate recognition (LPR) products, has partnered with Professional Sales Representatives (PSR) to increase the company’s services and sales presence with customers across the western United States.
PSR is an independent sales agency operating in the 13 western states and Guam. The company’s associates bring many years of field sales experience in the security marketplace as well as the audio/video, low voltage, fire and life-safety industries.
Since PSR’s founding in 2001, its fundamental principles are to represent quality products from quality manufacturers, according to an announcement.
“Our partnership with PSR will allow us to bring the latest solutions in lighting technology to our customer base in the western U.S.,” says Eddie Reynolds, iluminar CEO. “A key part of iluminar’s growth is building a team of experienced representatives who know our products, our value and our industry.”
“We are very proud to be a part of Eddie’s team,” says Scott Crown, PSR managing partner. “We have respected the accomplishments of this brand and have enjoyed our friendship with Eddie for years. We will do great things together.”
In 2019, iluminar is celebrating a decade in business. Reynolds and co-owner Joni Hamasaki bring more than 30 years of combined industry experience. Together they launched iluminar in 2009. As a global specialty manufacturer and supplier, the company’s wares have been deployed in major city surveillance applications in Abu Dhabi, Macau and Australia, to forging partnerships with Altronix, Arecont Vision, Pelco and Milestone, among others.
