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Smart Home Security Demand to Rise This Holiday Season

Demand for smart home products before Black Friday

Here again, we see a dip in the overall volume of product reviews (predictive of consumer demand) for IoT hubs, even though the real volume remains high. By this metric, like all the others, the demand for security cameras shows continued strength. Netgear leads the pack. Smart switches and plugs are enjoying a surge leading up the holidays. Argus research shows Belkin dominates this category in terms of buzz volume and consumer satisfaction.

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