Is 2016 the Year Smart Home Technology Will Become Mainstream?
A survey of U.S. adults conducted by Coldwell Banker Real Estate found that almost half of all Americans either own smart home technology or plan to invest in it in 2016.
When asked about the types of pre-installed smart home technology that would be most appealing if they were buying a home, most Americans said smart security (58%) and temperature (56%).
Entertainment is the entry-way for smart home technology.
• The most popular type of smart home technology that people already own is smart entertainment, such as smart TVs and speaker systems; 44% of people with smart home technology own a smart entertainment product.
• The next most popular types of smart home technology that people currently have installed in their home include smart security (31%) and smart temperature (30%).
Smart home technology is no longer just for the young, affluent and educated.
• Older generations are adopting certain types of smart home technology faster than younger ones. For instance, 40% of those over 65 who own smart home products currently have smart temperature products, compared to only 25% of Millennials (ages 18 to 34).
• Americans with a household income of $50K to $75K and those with a household income of $75K to $100K are adopting smart home technology at nearly identical paces: 25% adoption for those in the $50K to $75K range and 26% adoption for those in the $75K to $100K range.
• The same is true for people with only some college education and people who graduated from college: 26% vs. 27%.
Home buyers are most attracted to smart security and temperature.
• When asked about the types of pre-installed smart home technology that would be most appealing if they were buying a home, most Americans said smart security (58%) and temperature (56%).
• The least popular types of smart home technology to home buyers are smart appliances (e.g., smart refrigerators, washers and dryers – 34%) and entertainment (29%).
Who owns smart home technology in America?
• Of respondents who said they currently have smart home products, 57% were male and 43% were female.
• 43% of Americans with smart home products are Millennials, 33% are ages 35-54 and 24% are 55 and older.
• More than two out of every five smart home technology adopters (44%) are parents with children under 18 years old.
The online survey was conducted Oct. 22-26, 2015, by Harris Poll on behalf of the Coldwell Banker brand via its Quick Query omnibus product. The survey was conducted among 4,065 adults (ages 18 and over) among whom 1,009 own at least one smart home product.
For the purposes of the survey, “smart home technology/products” were defined as products or tools that aid in controlling a home’s functions such as lighting, temperature, security, safety, and entertainment, either remotely by a phone, tablet, computer or with a separate automatic system within the home itself.
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