NORWALK, Conn. — ISC East will introduce two new areas showcasing emerging technologies and demonstrating the power of integration in security solutions during the 2025 show, scheduled for Nov. 18-20 at the Javits Convention Center in New York City: the Startups Pavilion and the Experience Center.
“This year, we’ve reimagined the ISC East experience with a focus on the future of security innovation,” says ISC Events vice president Mary Beth Shaughnessy in the event announcement. “The new Startups Area will spotlight trailblazing technologies, while the immersive Experience Center will allow attendees to see firsthand how integrated solutions create safer, smarter environments.”
What Will Be in the ISC East Startups Pavilion?
The Startups Pavilion “will provide a dedicated space for security professionals to explore groundbreaking solutions from up-and-coming companies,” according to the announcement. Featured innovators—including 78Dragons, AccessGrid, Corsound AI, Cyrus Technology, ShotHawk and Thrive Logic—will showcase advancements in areas such as industrial IoT, mobile access, voice biometrics and non-lethal threat response.
This innovation hotspot is “designed to connect attendees with the next generation of security technology and ideas,” according to the ISC announcement.
Inside the ISC East Experience Center
Another highlight is the Experience Center, activated by SAGE Integration. This immersive exhibit “takes visitors on a journey through a fully interactive smart building, beginning with access control and progressing through advanced technologies like sensors, cameras and video analytics,” the announcement says.
The experience culminates in a security operations center, where attendees “can witness firsthand how these systems seamlessly integrate to deliver real-world interoperability.”
“It’s a privilege to introduce the Experience Center—a living demonstration of what true integration means. This interactive space unites physical security, analytics and AI, showing how data, devices, and decision-making come together to create safer, smarter, and more connected facilities,” says John Nemerofsky, chief operating officer at SAGE Integration, in the announcement.
Other 2025 Event Highlights
Attendees can once again look forward to The Bridge and Career Zone, both offering “exceptional educational experiences right on the show floor,” complementing the 75+ SIA Education@ISC sessions led by more than 175 experts.
The Bridge will “spotlight thought leadership and deliver valuable industry insights,” while the Career Zone “will serve as a hub for resources and guidance to support professional growth in the security field,” according to the ISC announcement.
A sampling of highlighted sessions includes:
- Paradigm Shift Your Career Into High Gear: 5 Keys to Success
Wednesday, Nov. 19 | 11:15 a.m.-noon | Career Zone, Booth #353
Drawing from more 30 years of experience, Sabrina Wilson shares powerful stories and lessons learned that led to a thriving, purpose-driven career.
- Securing the Nation: A Briefing with Agents from the Front Line
Wednesday, Nov. 19 | 1-1:45 p.m. | The Bridge, Booth #553
This roundtable will convene federal agents and intelligence officials to discuss threats, operational challenges, and best practices for securing the nation.
- Public–Private Partnerships: Advancing Safety and Security Together
Wednesday, Nov. 19 | 3:15-4 p.m. | The Bridge, Booth #553
This session will feature senior law enforcement leaders and private sector executives in a discussion on protecting communities and critical infrastructure.
- Future of the Work: Trends, Technology, and Talent
Thursday, Nov. 20 | 1-1:45 p.m. | Career Zone, Booth #353
This session will explore key trends reshaping work, including the impact of AI, automation, and remote work, while also addressing organizational dynamics.
“ISC East continues to be the premier gathering serving security professionals and leaders in the northeast, and grows stronger each year, as evidenced by this year’s event that features new elements like the Experience Center and fresh focus areas on commercial real estate, emerging technologies and startups,” said Security Industry Association (SIA) CEO Don Erickson in the announcement.
“From the always impactful innovations on the tradeshow floor to the robust SIA Education at ISC conference program and numerous special events, ISC East demonstrates its commitment to advancing security and growing the skills and knowledge of our industry’s professionals,” he says.
With other featured areas including the Trends Pavilion, Emerging Tech and the SIA New Products + Solutions showcase, the 2025 show floor “will be more exciting and comprehensive than ever, promising to inspire, educate and connect the industry like never before,” according to the ISC announcement.
