ISC East Revs Up the Energy

Home automation and video surveillance and storage megatrends were well represented at ISC East in New York City, along with… NASCAR?

NEW YORK CITY – It’s certainly not the ISC East expo from pre-recession days in terms of booths and attendees, but the event held the past two days at the Jacob Javits Center in Manhattan was buzzing with energy among attendees and exhibitors.

The event, sponsored by the Security Industry Association (SIA), is still the largest security convention in the Northeast U.S. Show managers Reed Exposition was expecting to see increased attendance at this year’s event from November 19-20. And the aisles on the first day were definitely full for the nearly 130 exhibitors there.

“We’ve invested in significant efforts to deliver the enhanced value for attendees and exhibitors through new educational programs, unique special events and updated technology, such as the new ISC East new mobile app, sponsored by Genetec, that provides attendees with the latest information about the event,” said Sherida Sessa, event director, ISC Events. “ISC East is expecting increased growth in the number of attendees and we believe it’s a testament to our dedication to quality education, and strong collaboration with industry thought leaders.”

Exhibits reflected much of what security dealers are seeing in the industry. The mega-trend of home automation/connected home was on display right up front with large exhibits from Napco, showing its iBridge system, and Honeywell, with its Total Connect home automation product and Lyric smart thermostat. The third big booth in the front aisle was Tri-Ed, which was there for the first time as a division of Anixter.

Video surveillance was also well represented. In the Digital Watchdog booth, the company showed off its new camera line with 1TB of onboard storage. Companies like Comnet were there touting its Netwave Connect long-distance wireless video transmission system. Wavestore USA’s had a range of video storage solutions, from a 4TB/16-camera solution to a massive 144TB solution designed for hundreds of cameras.

There was an entourage of special guests there to open the show from all the sponsoring manufacturers. Don Erickson, CEO, Security Industry Association (SIA); Tim Creenan, CEO, Amherst Alarm, Inc., and President, New York State Electronic Security Association; Andrew Wilson, Owner, Fireworks, LLC, and President, Connecticut Alarm & System Integrators Association (CASIA); John Stroia, Chief Operating Officer, The Will-Burt Company, and Chairman, SIA; Ron Petrarca, Director of Operations, Electronix Systems, CSA and President, New York Fire Alarm Association; Rhianna Daniels Hile, Managing Director, CompassPR, and Founder, Women’s Security Council; Joe Cioffi, Vice President, Bergen Protective Systems, and President, New Jersey Electronic Security Association; and George Anderson, Vice President, Operations for the Port Authority of New York and New Jersey, Allied Barton Security Services, and Chairman, ASIS New York City Chapter.

Why Is NASCAR Here?
Right at the entry to the hall there was a NASCAR Racing Experience simulator that attendees could try out. To drive the similator, attendees had to pick up a Pitstop Pass and stop by exhibitor booths including Axis, Video Insight, ASSA ABLOY, NUVICO, OnSSI, ADT, Napco and Kentix. After visiting the sponsor booths, attendees turned their cards in for a chance to race. The “driver” with the fastest time at the end of each day will win tickets to a 2015 NASCAR event of his choice.

Three-time NASCAR Champion Randy LaJoie and NASCAR Nationwide driver for Richard Petty Motorsports and NASCAR NEXT future star Core LaJoie were on hand from 12 p.m., to 2 p.m. during the opening day of the show to say hello, sign autographs and meet fans.

Finally, SIA Honors Night at The Lighthouse at Chelsea Piers in New York City recognized Gordon Hope, general manager of Honeywell AlarmNet. He received the George R. Lippert Memorial Award in recognition for his long-time industry service.

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About the Author


Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at

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