Companies rebrand for a variety of reasons. Perhaps a company begins offering an expanded lineup of new technologies and wants a new name that reflects that. Or maybe the company is struggling and wants a fresh start.
The security industry is no stranger to rebranding. Just last week, we saw ipDatatel and Resolution Products name their merged company Alula.
Last month, MONI made headlines after it entered an exclusive trademark licensing agreement with The Brink’s Co. for exclusive use of all Brink’s trademarks related to the residential smart home and home security categories in the U.S and Canada.
This was especially surprising considering the company rebranded from Monitronics to MONI less than two years ago — a move made to reflect its evolution as a smart home security solutions organization.
Whether for financial or marketing purposes, or even because of acquisitions, there have been countless name changes in the security industry over the years.
We’ve assembled a handful to test your branding knowledge below. Make sure to share your results on social media and in the comments section!
