Lenel, Interlogix Launch TierVantage Channel Partner Program

The new program replaces the companies’ previous Security Pro dealer program for dealers and legacy TierVantage program for VARs.

LAS VEGAS – UTC Climate, Controls & Security subsidiaries Lenel and Interlogix introduce TierVantage, a comprehensive new channel partner program providing support tools and incentives to assist dealers, integrators and value-added resellers (VARs) in growing their businesses.

Introduced at ISC West, TierVantage is designed to provide members of all sizes and end market focus with support, including dedicated customer service hotlines, social and networking opportunities, and other marketing resources.

Channel partners can receive a first look at product introductions and may be eligible to gain access to closed-line commercial solutions. Added benefits may also include:

  • Invitation to the annual Lenel and Interlogix Partner Summit
  • Marketing co-op dollars
  • Sales leads
  • Social networking and online forums
  • Customized and print-on-demand marketing collateral, along with an image bank
  • e-promo store

The program has three tiers beginning with Dealer for those who primarily focus on the residential and small business segment. The Business Partner tier provides additional benefits to those dealers making annual commitments to commercial categories. The VAR tier provides Lenel value-added resellers with all they need to maintain the highest standard for enterprise applications, including access to the OnGuard platform, according to the company.

Channel partners have flexibility to move within their tier to gain new benefits as their business grows. The program also rewards program members who meet or exceed sales goals with an invitation to the annual Elevate Partner Summit held in top U.S. resorts.

TierVantage replaces Lenel and Interlogix’s previous Security Pro dealer program for dealers and legacy TierVantage program for VARs.

“We’ve listened to our partners and have responded with the program resources they said they want and need to help successfully run their businesses,” said Ron Virden, managing director, global security products, UTC Climate, Controls & Security. “We understand we only succeed if we recognize the value of our partners and reward them for their loyalty and performance.”

You can learn more about the program here.

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