These days there’s a lot of pressure to get your price points perfect. Ask too much, and you’ll limit your customer base. Ask too little, and you’ll hurt your profitability or client perception. There are many factors to consider when developing your prices. In this eBook, we’ll explain the difference between fixed vs. variable costs, cost-plus vs. value-based pricing, how to build a pricing strategy, how to prove your worth, and the pros and cons of raising or lowering prices
Published: April 9, 2014
