Regis McKenna, a high-tech marketing guru who helped launch a number of key technological advances throughout the past quarter-century, will give the keynote presentation at the 2000 Consumer Electronics Association Industry Forum and Fall Conference. The conference, produced by the Consumer Electronics Association (CEA) and co-located with the Parks Associates’ Forum 2000, will be held at the Fairmont Hotel in San Francisco Oct. 15-18.
McKenna’s address is scheduled for 8:30 a.m. on Oct. 18. McKenna is chairman of The McKenna Group, a management and marketing consulting firm that applies information and telecommunications technologies to business strategies. His company has advised many companies, including America Online, Apple and Compaq. He is also the author of Real Time: Preparing for the Age of the Never Satisfied Customer and three other books. For more information on this event, visit www.ce.org/events.
