MCKENNA’S KEYNOTE HIGHLIGHTS CEA FALL FORUM
Regis McKenna, a high-tech marketing guru who helped launch a number of key technological advances throughout the past quarter-century, will give the keynote presentation at the 2000 Consumer Electronics Association Industry Forum and Fall Conference. The conference, produced by the Consumer Electronics Association (CEA) and co-located with the Parks Associates’ Forum 2000, will be held at the Fairmont Hotel in San Francisco Oct. 15-18.
McKenna’s address is scheduled for 8:30 a.m. on Oct. 18. McKenna is chairman of The McKenna Group, a management and marketing consulting firm that applies information and telecommunications technologies to business strategies. His company has advised many companies, including America Online, Apple and Compaq. He is also the author of Real Time: Preparing for the Age of the Never Satisfied Customer and three other books. For more information on this event, visit www.ce.org/events.
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!