In a branding strategy designed to highlight its CCTV and access control solutions, Walled Lake, Mich.-integrator Cabling Concepts is giving its security installations their own brand: Premises Control. The new brand will cover the company’s designs, installation and service of surveillance and card access systems.
Cabling Concepts Vice President of Business Development Roy Bruinsma told Security Sales & Integration the branding is being done to inform business owners and security professionals of Premises Control as a choice to install their system. In addition to security systems, Cabling Concepts installs structured wiring and communications systems.
“If you hear ‘Cabling Concepts,’ it doesn’t mean physical security,” Bruinsma says. “We came up with this brand to speak more clearly with what we do in that area.”
Cabling Concepts was founded in 1992 and is the parent company of Advanced Cable Technologies Inc. in Broadview Heights, Ohio. Its security customers are all commercial, including end users in corrections, retail, financial and manufacturing. “Out customers range from small to large,” says Bruinsma. “We’ve gone to three-camera installs and to large enterprise, health-care facilities.”
