MONI Captures Marketing Excellence Award for Rebranding Initiative

The wholesale monitoring services provider earned a Gold MarCom Award from the Association of Marketing and Communication Professionals.

DALLAS – MONI, a subsidiary of Ascent Capital Group (NASDAQ:  ASCMA), has earned a Gold MarCom Award for outstanding achievement by creative professionals for its recent rebranding initiative. The wholesale monitoring services provider won in the Branding Refresh category.

MONI is the new name of Monitronics Int’l. The company’s rebranding included a new name, logo, tagline, website and collateral materials, including national marketing, sales and customer service materials to support its network of more than 600 independent dealers.

READ NEXT: From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

The MarCom Awards program is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 22-year-old international organization consisting of several thousand creative professionals.

Each year the MarCom Awards attract approximately 6,000 entries from around the world. The program recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.

A full list of winners can be found here.

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!

About the Author


Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.

A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!

Subscribe Today!

Get Our Newsletters