MONI Captures Marketing Excellence Award for Rebranding Initiative
The wholesale monitoring services provider earned a Gold MarCom Award from the Association of Marketing and Communication Professionals.
MONI received a Gold MarCom Award in the Branding Refresh category for its recent rebranding initiative.
DALLAS – MONI, a subsidiary of Ascent Capital Group (NASDAQ: ASCMA), has earned a Gold MarCom Award for outstanding achievement by creative professionals for its recent rebranding initiative. The wholesale monitoring services provider won in the Branding Refresh category.
MONI is the new name of Monitronics Int’l. The company’s rebranding included a new name, logo, tagline, website and collateral materials, including national marketing, sales and customer service materials to support its network of more than 600 independent dealers.
READ NEXT: From Monitronics to MONI: Inside a 10-Month Rebranding Campaign
The MarCom Awards program is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 22-year-old international organization consisting of several thousand creative professionals.
Each year the MarCom Awards attract approximately 6,000 entries from around the world. The program recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.
A full list of winners can be found here.
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About the Author
Rodney Bosch, Senior Editor
Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.
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