Monitronics Expands CRM Offerings, Says More Technology Upgrades in the Pipeline

The third-party central station worked with five CRM providers to seamlessly integrate the account creation process into their systems.

DALLAS – Monitronics said it has expanded its software offerings to include integrations with five different customer relationship management (CRM) systems with the intent to provide its authorized dealers with a range of options of cost and functionality to accommodate their specific needs.

During the last six months, Monitronics worked with each of the CRM providers to seamlessly integrate the account creation process into their systems, allowing dealers to utilize the extensive tools the platforms offer while streamlining their interaction with Monitronics. The CRM companies include: FillQuick, Orion, One Stop Portal and Security Trax. These join EnGarde as approved Monitronics integrated CRMs.

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“The needs of our dealers remain our top priority, and it is important to us to provide them with all of the tools they need to succeed,” said Chris Soda, Monitronics’ manager of dealer development. “After listening carefully to their feedback, we are excited to expand our CRMs to cater directly to our dealers’ differing business models.”

The multi-CRM integration coincides with Monitronics’ broader plan of technology-based funding. Monitronics said it is planning to launch click-to-submit functionality in the second quarter of 2016. The technology will expedite the funding process by uploading the majority of customer information automatically using information collected from its eContract platform and other data sources.  Immediately following the launch, Monitronics said it will begin work on click-to-fund, which will allow dealers the ability to instantly fund approved contracts with the push of a button.

As these new projects roll out, additional integration items will be introduced to allow dealers to take advantage of the new functionality on any of the approved CRM platforms.

“These new partnerships are another tool to allow our dealers to streamline their businesses, making sales, funding and customer communication more efficient,” said Bruce Mungiguerra, Monitronics’ senior vice president of operations. “This progressive approach is a reflection of the future of this business and the diverse dealer base we serve.”

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