DALLAS – Monitronics International has earned three MarCom Award for its marketing program, which is aimed toward active and prospective Monitronics dealers.
Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards program is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and Web materials. This year, judges selected winners out of 6,500 entries.
Monitronics received a Platinum MarCom Award for The Monitor, its quarterly magazine for active dealers.
The Monitor captured a Platinum award for combining high-quality design and layout with relevant information about Monitronics’ dealer network, including industry updates, features on outstanding dealers, new product information and success stories from Monitronics’ Alarm Response Center.
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The firm’s was also crowned with a Gold Award for its 2014 ISC West “Magic Touch” trade show exhibit, which emphasized the benefits of the company’s Dealer Program.
Using a “magic” theme, Monitronics highlighted the ease of its dealer technology – such as its eContract application and online Dealer Portal – along with other elements of the program, including dealer support, account management, competitive multiples, and dedication to growth.
The booth included high-tech elements such as portable-device charging stations and a “digital graffiti” wall where dealers could digitally “spray paint” anything they chose. The campaign resulted in the registration of 155 prospects who registered for a VIP sales event.
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Monitronics also received an honorable mention for a sales training video that covered tips for effective door knocking to make sales.
Additionally, Monitronics’ ISC West campaign also received a 2014 Bronze Stevie Award for Women in Business, in the category of Business-to-Business Marketing Campaign of the Year.
The Stevie Awards honor businesses worldwide for outstanding performances in a number of categories.
“The Monitronics Dealer Program continues to benefit from the outstanding efforts of our sales and marketing teams,” Monitronics Vice President of Operations Bruce Mungiguerra says. “They do a great job of communicating all of the advantages a company has as a Monitronics dealer, and we’re continuing to see excellent growth as a result.”
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