My Alarm Center Gets $10M in Additional Funding

The proceeds will be used to repay a portion of the company’s first-lien debt and fund growth through branch offices and recent acquisition activity.

NEWTOWN SQUARE, Pa – My Alarm Center, based here, has secured $10 million in additional funding led by Ironwood Capital and supported by Alcentra, Saratoga Investment Corp., NXT Capital and OFS Capital.

The $10 million is additional second-lien debt, an increase of the $50 million second-lien term loan to $60 million, with the proceeds going to repay a portion of the company’s first-lien debt and fund growth through branch offices and recent acquisition activity, according to a news release.

My Alarm Center (dba Alarm Capital Alliance) operates a hybrid business model that combines acquisitions, dealer programs and direct-to-consumer residential security services.

“While companies adopt several different strategies in order to achieve successful market penetration, including new product development and acquisitions, only My Alarm Center has achieved 15 years of consecutive growth in all areas with consistently impressive metrics,” says Roger Roche, senior managing director, Ironwood Capital.

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In September, My Alarm Center added, through multiple acquisitions, more than 7,000 new customers in its key markets and expects the momentum to continue through the end of the year. These acquisitions and the success of its own organic growth engine brings My Alarm Center’s total customers to more than 180,000, generating more than $7.2 million in recurring monthly revenue (RMR).

“This additional funding comes at a time when the acquisition market has opened up with a lot more high-quality opportunities as more small businesses decide to exit given the uncertain economic and political climate, heightened competition, and increasing complexity of home security and automation products,” says Amy Kothari, president and CEO of My Alarm Center. “The current market conditions present an excellent opportunity to complete tuck-in acquisitions in our key markets, supplementing the phenomenal organic growth we are experiencing at our nine branch and satellite locations.”

Since 2011, My Alarm Center has successfully shifted its growth model from purely acquisition-based to a multichannel engine, with the majority of new sales being generated organically and acquisitions being done strategically. In 2011, less than 2% of new RMR was generated organically compared to 70% year-to-date, according to the company.

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About the Author


Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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