This month, the National Burglar and Fire Alarm Association (NBFAA) is launching its first-ever official public relations campaign aimed at consumers who need to feel assured during these times.

In the wake of Sept. 11, the campaign, funded by Ademco Group and entitled, “Reassuring America”, will reach across the country letting the public know what the electronic security industry can do to secure homes and businesses. The campaign will also inform consumers about how the security industry is giving back to those who gave so much through the NBFAA/AIREF Heroes Scholarship Program, a scholarship fund dedicated to children who lost parents (police and fire officials) in the Sept. 11 attacks.

The campaign also enables all NBFAA members to participate in the campaign and promote their business. All NBFAA members will be able to purchase media kits containing the campaign components, and then be able to customize the campaign materials with their logo and distribute the advertisements, TV and radio announcements to local media outlets.

NBFAA members will be able to purchase these media kits in late April. The association says members should stay tuned to Member and Leader Update publications for more detailed information on purchasing the media kits.

NBFAA President Bart Didden says, “Reassuring America is a public relations campaign of new magnitudes for NBFAA. It is our opportunity to step-up to the plate and show the public the good we do everyday. It is our opportunity to make a difference in communities across the country.”

For more information on the Reassuring America campaign and how your company can become involved contact Amanda Johnston, NBFAA Communications Director, at 301-585-1855 x 101 or [email protected].

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