Nearly Half of U.S. Households Concerned Private Info Insecure Through Smart Devices

Parks Associates published the report and will host a webcast with Ayla Networks to discuss the issue.

DALLAS — New research from Parks Associates finds 47% of U.S. broadband households are concerned their private information stored on connected devices could be made public. In addition, another 47% of respondents are worried their personal information will be sold by companies.

These findings are telling, especially as security companies try to push connected product data to enhance consumer experience and deepen engagement, according to the report.

The report comes after August Home and Comcast’s Xfinity Home released their own report this past week that 30 million homes will add smart home technology in the next year. Intel Security also sponsored a study that found a telling number of people would share their personal data with companies in exchange for money or discounts.

Parks Associates and Ayla Networks will discuss ways to alleviate consumer concerns over securing personal information in a webcast called, “IoT Data: Adding Value to the Connected Product Lifecycle.” It will take place on Tuesday at 1 p.m. ET.

“We often say that the ‘gold’ of the smart home market lies in IoT data analytics and the business intelligence that manufacturers can extract from the real-world usage of their connected products,” said Josh Pederson, senior product manager, Ayla Networks. “But as the smart home market grows in size and sophistication, manufacturers will find it increasingly difficult to extract that gold as they discover the deep challenges of interoperability, security and other technical requirements they never had to face with their non-connected products. Most manufacturers will find enormous cost, time and quality advantages of using a comprehensive IoT platform to build their connected smart home products.”

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