New Securitas Brand, Securitas Electronic Security (ES), Unveiled at ASIS 2016

Securitas introduces new Securitas Electronic Security (ES) branding, the result of several months of transition to integrate the security expertise of Diebold Security with the brand recognition of Securitas.

This week at ASIS 62nd annual trade show in Orlando, Securitas introduced new Securitas Electronic Security (ES) branding, the result of several months of transition to integrate the security expertise of Diebold Security with the brand recognition of Securitas.

Diebold Security joined the Securitas family of businesses as Securitas ES on October 5, 2015.

“We are excited and proud to introduce the new face of unparalleled security through Securitas Electronic Security,” says Felix Gonzales, Senior Vice President, Strategy & Business Development, Securitas ES. “In addition to the coast-to-coast monitoring, systems integration expertise and electronic security solutions and services our customers have always relied on, they now have the opportunity to benefit from an extensive range of Securitas protective services including on-site, remote and mobile guarding, fire and safety, and corporate risk management – all from one premier security partner.”

Other efforts to position Securitas ES as a well-recognized and respected brand since its inception include a new Securitas ES logo and a new website.

“Every day since the announcement that our two iconic brands would unite has been dedicated to the advancement of Securitas ES as the most customer-centric company in the industry,” says Gonzales. “Our transition to Securitas ES is the culmination of nearly a year of concentrated rebranding and integration efforts focused on the five customer touchpoints – account management, installation, service, monitoring and billing.”

ASIS attendees can stop by the Securitas ES booth to check out the new brand, promotional items and services.

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