HOUSTON — The Security Dealer Association (SDA), a marketing co-op for installing security contractors launched in 2010, announces it has reached a membership milestone and now has more than 100 companies in its network.
Started by N2O Marketing, SDA provides lead referrals and national account agreements to its members companies, according to a press release. Free to join, the program also offers marketing services such as direct mail, telemarketing, Google AdWords, E-mail promotion strategies and more.
“It is a tough industry,” SDA Director Gregg Groenemann says. “Online advertising has nearly doubled in price and small security companies simply don’t have the budget to compete with the national brands. We are excited to operate an association where members can pool their resources and compete on a national scale.”
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