CARLSBAD, Calif. — Smart home and business solutions provider Nice recently announced a new partnership with Thomasson Marketing Group, Inc. (TMG), further strengthening Nice North America’s regional representation and support for its 2GIG security solutions across the Pacific Western United States.
Working closely with Nice’s regional sales managers (RSMs), TMG “will provide local dealers and distribution partners with an additional layer of field support, resources and expertise,” according to the company announcement.
This strategic partnership “reinforces Nice North America’s ongoing commitment to expanding localized sales expertise, dealer engagement and market development within the security and smart home channel,” the announcement says.
Why Did Nice Partner with Thomasson Marketing Group?
“Regional representation plays a critical role in how we support our partners and drive growth in key markets,” says Donnie McVicker, chief sales officer of Nice North America, in the company announcement. “Thomasson Marketing Group brings strong relationships, deep industry knowledge, and a proven ability to execute at the local level.
“Their focus on dealer engagement and sell-through initiatives will help expand the reach of our 2GIG portfolio and support our partners’ success across this important region,” he says.
With this partnership, Thomasson Marketing Group will represent 2GIG solutions across Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming, the announcement says.
Led by president Jordan R. Thomasson, TMG “has built a strong reputation for delivering strategic sales representation and channel development within the security and low voltage electronics industries,” according to the company announcement.
Through this relationship, Nice North America “continues to invest in its regional representation strategy, ensuring dealers and distributors have access to the resources, expertise and support needed to succeed in an increasingly competitive market,” the announcement says.
“We’re excited to partner with Nice North America and represent the 2GIG portfolio across such a dynamic region,” says Thomasson in the announcement. “2GIG continues to be a trusted name in the security and smart home space, and we look forward to helping dealers grow their businesses through strong local support and market development.”
