Panasonic Aligns U.S. Operations Into Combined Organization

SECAUCUS, N.J. — Panasonic System Communications Co. of North America this week announced extensive organizational changes to become a vertically-oriented, combined solutions company in the United States.

In a press release, Panasonic said it is expanding upon the vertical market and partner-centric approach it pioneered within its video production, audio/visual, mobile computing and other businesses. Panasonic’s solutions for business are now structured to align with multiple vertical markets, including: government, defense, public safety, health care, retail, hospitality, broadcast media and production, plus a range of commercial enterprises, from automotive, utilities and insurance to small-to-medium-size businesses in a variety of markets.

The broad portfolio of solutions offered by Panasonic allows new and existing customers to benefit from having a single vendor to address a wide spectrum of business challenges, according to the company.

“With an expanded breadth of products and customer-inspired solutions, we are now able to offer our channel partners and customers a streamlined way to work with us,” says Rance Poehler, president, Panasonic System Communications Co. of North America. “With one strategy and one organization, we are unified in our purpose to help our customers make the connections that improve business processes and drive better outcomes.”

To better address customer needs, product management and business development functions are embedded within each of the company’s vertical market groups. Panasonic said it is also creating new opportunities for the company’s network of more than 9,000 dealers, resellers, systems integrators, wireless carriers, hardware and software providers. “These relationships enable Panasonic to tackle complex technology challenges and provide a single, streamlined experience for its customers,” according to the press release.

Sheila O’Neil, vice president, distribution, will lead Panasonic’s relationships with key distribution partners, and Bill Brennan, senior director, reseller channel, will be tasked with managing Panasonic’s expansive channel relationships. Brennan will oversee a dedicated internal team of partner sales representatives whose sole focus will be to generate demand for the channel. In another appointment, Craig Greenwood, has been named vice president, business development.

As part of the company’s transformation, Jan Ruderman, vice president, government solutions, will assume responsibility for the development and growth of the Toughbook brand mobile computers and Toughpad mobile computing division.

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