Panasonic System Solutions is now the official sponsor of the National Hockey League’s Los Angeles Kings. The sponsorship will begin once the puck hits the ice at the team’s season opener in the fall.
The agreement was made between Panasonic and AEG, the owner of the LA Kings. The partnership includes extensive cross sponsorship opportunities as well as product integration for Panasonic in AEG-owned properties across North America, including the King’s arena, STAPLES Center, and the L.A. LIVE sports, entertainment and residential district in downtown Los Angeles.
“We are extremely pleased to become a member of the LA Kings family. By integrating Panasonic technologies with the excitement of the LA Kings, we look forward to providing fans with the ultimate sports-entertainment experience,” says Joseph Taylor, executive vice president and COO of Panasonic Corp. of North America.
