Panasonic’s Program to Improve Sales for Reseller Partners

SEACAUCUS, N.J. To provide its resellers with a competitive advantage and help boost sales, Panasonic has launched the Panasonic Authorized Reseller Program.

The new program is in line with Panasonic’s plans to become a business-to-business (B2B) organization with a more partner-centric approach, which it first announced in June as part of a restructuring of its U.S. operations.

The program will have multiple medal levels, with each level equating to a reseller’s positioning, requirements and incentive and will promote top performing resellers to the end-user market.

The program will also create an alignment between the Panasonic sales team and channel community, which will allow resellers to benefit from consolidated operations and greater cross-product support. In order to do this, the company says it grew its channel sales, marketing and support organization by 20%.

“Built to support our sales strategy, our new authorized reseller program will offer participating resellers potential access to all Panasonic B2B technologies, under a consistent set of terms and conditions,” says Bill Brennan, senior director, channel sales-resellers, Panasonic. “The new program will offer our partners greater program consistency, access to new solutions, and more in-house channel resources. These core program elements will give our partners what they need to grow their business and equip their customers with a technology solution for nearly any application.”

To learn more about Panasonic’s reorganization, check out SSI’s in-depth interview with the company’s Greg Peratt, director of sales, video solutions integration, here.


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