The keys to having a successful website are search engine optimization (SEO) and responsive design. With that in mind, Per Mar Security Services set out to create a website that was easy to use, would drive leads and create brand awareness.
With help from Cedar Rapids, Iowa-based web developer Informatics Inc., it did just that. The website is responsive, making it easily viewable on any type of device. There is also an easy to find customer portal log-in right at the top of the page.
The site cleanly lays out everything Per Mar has to offer right on the homepage. It is apparent right away that the company offers both home and business security services. As you scroll down, more details of what the company provides are revealed.
Having 22 branches throughout the Midwest, Per Mar made it easy to find the most convenient location by integrating Google Maps and reviews on each location page. The company says this has helped with SEO and lead generation.
Per Mar’s website also makes it easy for prospective customers to get in touch for a quote or security review with calls-to-action throughout the website.
“Our home security packages page is one of our most popular pages on our website. Potential customers can fill out forms for the package they are interested in. This page also serves as an educational tool about what we offer for home security and automation,” says Jennifer VanGenderen, director of marketing.
Also boosting the website’s SEO is the new company blog. Visitors can read up on topics such as “Security Tips for Property Managers,” “Energy Tips for Your Business” and “Video Surveillance: Why the Pros Outweigh the Cons.”
“We started a blog on our site to help with SEO. We post four blogs or more a month. We link to the articles from our email newsletter, social media, etc. This helps position us as a trusted industry expert. We also have testimonials all over our website. It is better for potential customers to hear from our customers as to why they choose us for their security,” says VanGenderen.
Since Per Mar launched its new website, electronic security home and business website leads have increased by 57%.
