Physical Security Pros, End Users to Discuss Business Trends, Other Topics With Experts at ISC East

Security integrators, dealers and installers will view the latest technologies, products and services in New York City.

NEW YORK CITY – Billed as the only physical security event designed specifically for the Northeast, ISC East will host several thousand installing security contractors, end users and other stakeholders in Manhattan, Nov. 18-19.

Sponsored by the Security Industry Association (SIA), the event will hold sway at the Javits Center North convention facility where about 200 exhibiting companies will put on view their latest technologies, products and services. The event is endorsed by the Connecticut Alarm & Systems Integrators Association (CASIA), New Jersey Electronic Security Association (NJESA), New York Fire Alarm Association (NYFAA), New York State Electronic Security Association (NYSESA), Pennsylvania Burglar & Fire Alarm Association (PBFAA), PSA Security Network, and Women’s Security Council.

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Organizers have planned a diverse roster of free training curriculums to be presented under the SIA Education@ISC East Program banner. Separate tracks for dealers/installers/integrators and end users will be led by subject matter experts from across the industry, covering such topics as business trends, emergency communications, proper site surveys, recurring revenue services, scalable video storage, cybersecurity, campus safety, smart home market, and much more. Here are just two examples:

SSI Monitoring Matters columnist Peter Giacalone will lead “Competing in the Evolving Do-It-Yourself Market” on Nov. 18 (10:30-11:20 a.m.). Giacalone, president of the consulting firm Giacalone Associates, will explain the details, challenges and required infrastructure necessary to become a viable competitor in a rapidly expanding DIY market. Points of discussion, such as marketing, sales and provisioning, will give participants a clearer understanding of how to engage the market correctly.

“Most experts believe that the DIY channel of the security industry will experience some of the most significant growth. Although I am one who also believes this, and some word-class companies are proving this every day, it is not a channel for everyone,” Giacalone tells SSI. “This is an area that requires some great depth and wherewithal to compete properly and maintain a strong client base.”

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About the Author


Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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