Potter Electric Announces Social Media Marketing Plan

ST. LOUIS — Fire and security detection company Potter Electric Signal Co. has expanded its social media presence to present new product innovations at a faster rate, the company announced.

The firm will begin using social networking sites such as Facebook, Twitter, Google+ and LinkedIn to update existing and potential customers on products. Potter will also utilize YouTube to provide training on the firm’s PFC Series fire alarm control panels, according to Eric Lauver, Potter Electric’s marketing communications manager.

“One of our main goals is to continue providing our customers with the ability to stay updated on Potter using the medium with which they are most comfortable,” Lauver says.

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