PSA Adds Active Risk Survival as Business Solutions Provider

Active Risk Survival provides tactical awareness training for sales professionals representing security integrators and manufacturers.

WESTMINSTER, Colo. — PSA Security Network announces the addition of Active Risk Survival (ARS) to its Business Solutions Provider program.

Active Risk Survival provides tactical awareness training for sales professionals representing security integrators and manufacturers. The company’s offerings also include comprehensive risk assessment and policy reviews for all-hazard preparedness.

Developed by Jerry Wilkins and Charlotte Pittinger as a follow-up to their work in the fields of manufacturer representation, private investigations, and business consulting services, ARS was incorporated as a stand-alone company in January 2017.

“Our company teaches security sales professionals around the country to be ‘tactically aware and technically competent’,” says Wilkins, vice president of ARS. “In today’s world, understanding the concepts of critical incident response and risk mitigation is critical for client safety and to establish multiple points of difference for vendor solutions.”

“Selling features and benefits only creates points of parity, while communicating the improved outcomes derived from properly applied technology drives more sales and better margins,” Wilkins continues.

Active Risk Survival offers the following programs for client organizations:

  • Half-day training — Titled “Understanding the WHY,” the training covers risk mitigation and the application of countermeasures to improve the outcome of all-hazard events; includes a thorough review of case studies, best practices and regulatory guidelines.
  • Full-day training – “Selling the WHY” covers all elements of the half-day training plus additional case studies and industry research.
  • Offsite Academy – This day-and-a-half training, “Selling the WHY: Leveraging Electronic Counter Measures to Improve Outcomes,” offers a combination of content from both of the above trainings; includes a special session of hands-on simulation and instruction.

“Jerry and ARS have presented at PSA TEC over the past few years and continually receive the highest review scores for content relevance and presentation, as well as requests for more information,” says Anthony Berticelli, PSA director of education. “Our integrators are hungry for it, and we’re happy to be able to connect them with all the resources ARS has available.”

The PSA Business Solutions program is a suite of value-added resources and services to help enhance integrators’ business models, reduce operating costs and keep them competitive in the marketplace.

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