PSA and SNA Form Strategic Alliance to Exchange Leads

Denver

The PSA Security Network and Security Network of
America (SNA)
have approved an agreement that will
bring PSA members and SNA charter shareholders together.
According to both PSA and SNA, the strategic alliance
between systems integrators and large, independently owned
installing alarm monitoring companies is a first in the
industry.

Both organizations will remain separate entities but will take advantage of the synergy and opportunities that both bring to the table. “Many SNA charter shareholders are currently installing a tremendous amount of video already. By taking advantage of PSA products and pricing, SNA members will become more competitive in the marketplace,” says David Carter, SNA’s managing director.

PSA members will also benefit because the organization will be able to negotiate better terms with its vendors. In the majority of cases, because PSA and SNA are not head-to-head competitors, a lead exchange program will be implemented where participating SNA charter shareholders will pass large integrated leads to PSA members and PSA members will pass burglar alarm lead to SNA charter shareholders.

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