WESTMINSTER, Colo. — To help security professionals improve their selling techniques, PSA Security Network will provide sales training programs through the Rapid Learning Institute (RLI) selling essentials platform.
The new offering, part of the PSA Education and PSA Business Solutions programs, will offer six- to 10-minute courses centered around one single learning concept. The service will help companies update training and talent development approaches by:
- Providing sales training that respects everyone’s time
- Allowing deployment and follow-up on sales training
- Delivering consistent sales training messages that can be accessed anywhere
- Supplying resources for sales management to conduct highly focused group training and individual coaching sessions
The program is timely because most companies have difficulties training staff members, according to Stephen Meyer, CEO and director of learning and development, RLI.
“The problem is, managers are accountable for training and they view it through a wide lens,” he explains. “The secret is to see training in smaller bits: isolating a single learning concept, and developing it quickly and efficiently to deliver a lot of value in very little space.”
Narrow concepts provided by RLI modules include topics such as how to nail the first 20 seconds of a cold call, how to get past a gatekeeper, and how to deal with a price objection. In contrast to a three-hour training program, students can revisit the topics in the course.
PSA Security Network decided to launch the program after repeated requests for sales team education solutions from its member companies.
“Through our due diligence, we found the selling essentials modules to be exceptionally valuable and unique in their deployment method,” PSA Security Network President and CEO Bill Bozeman says. “The short programs are easy to work into busy schedules, flexible enough to be easily incorporated into your current training programs or sales meetings, and affordable enough to allow anyone to take advantage of the offerings.”
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