PSA Security to Help Integrators Enhance Marketing Efforts

WESTMINSTER, Colo. — As part of its Business Solutions program, PSA Security Network has launched an offering to help integrator companies improve marketing techniques and expand brand recognition.

PSA has partnered with Security Dealer Marketing (SDM) to offer this service. SDM educates electronic security contractors on using new technologies to build stronger customer relationships.

The objective of the service is to help PSA members create successful lead-generating and recurring monthly revenue (RMR) programs through:

  • Implementing Web site development
  • Pay per click (PPC)
  • Search engine optimization (SEO)
  • Google Analytics
  • Customized communications and newsletters
  • E-mail marketing
  • Social media presence

The offering also provides full-service branding programs, including corporate identity, logos, collateral development, brochures and media relations.

“Our integrators are in need of this type of strategic marketing support and professional collateral development,” PSA President and CEO Bill Bozeman says. “The goal is to leverage this partnership to generate results for PSA owner and customer businesses through improved, targeted, strategic marketing communications.”

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