Report: IP Video Sales to Outdo Analog in 2013

AUSTIN, Texas — Global sales of IP video products will overtake analog video equipment by 2013, according to a new report by IMS Research.

The report titled, “IP Trends in Security — A Survey of Systems Integrators and Installers,” notes that IT distributors and IT integrators are increasingly competing with traditional electronic security contractors. The research also states that currently 80% of North American integrators purchase IP-based video surveillance equipment from IT distributors. Within three years, researchers expect that number to increase to 90%.

The results are in harmony with the fact that increasingly IT distributors are seeking to add video surveillance products to their portfolios within the next 18 months. This could be beneficial for IT integrators that are looking to enter the video surveillance industry and have already established relationships with IT distributors, according to the study. However, many IT integrators are going directly to video surveillance manufacturers for the needed equipment.

Another factor propelling growth in the adoption of IP video is the influence IT managers have on buying decisions. As it stands, IT managers rank ahead of other key influencers, such as physical security managers and consultants, when choosing which IP video products to deploy. The report attributes this to the fact that IT budgets are typically higher than associated security budgets. As a result, the IT department will buy the security equipment from their budget and incorporate the device into their network.

Additionally, bandwidth continues to be a concern for IP video technologies, IMS Research states. As it stands, the United States has an average broadband speed of around 5.8Mbps, which ranks 12th in the world. Despite this, the research firm expects broadband speeds to continue to increase, leading to greater capability and greater expectations from the technology.

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