Report: 10% of Canadian Broadband Households Interested in Security Services from Broadband Service
Parks Associates surveyed broadband households in Canada for its “Emerging Power of IoT” research project.
DALLAS – Nearly 60% of Canadian broadband households have at least one connected consumer electronics device – including a smart TV, Blu-ray player, gaming console, connected PVR/DVR or streaming media device – connected to the Internet, according to new a report by Parks Associates.
Titled “Emerging Power of IoT in Canada,” the report also found growing interest in the smart home as more than 40% of Canadian broadband households are interested in a home management system offering remote monitoring and alerts.
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“The security channel is the early smart home leader in the U.S. and Canada, and the introduction of value-added services is expanding the market for both services and products,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Even with low awareness of smart home solutions, 10% of Canadian broadband households are interested in getting home security services from their broadband service provider.
Kerber went on to say that consumers are open to new connected concepts that allow service providers to generate new revenue and monetize their existing assets.
“Consumer demand for smart home systems and connected entertainment offerings that provide convenience, personalization, and simple design presents multiple opportunities for service providers,” said John Barrett, Director, Consumer Analytics, Parks Associates. “Revenues can be generated directly through the sale of products and services but also indirectly through partnerships with other industries.”
Parks Associates fielded a survey of 1,500 Canadian broadband households in the first quarter of 2015. The research gauges current adoption levels, investigates usage patterns, and assesses the impact devices are having on broadband and pay-TV service providers. It also tests consumer demand for smart home offerings.
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Key research highlights include:
- 89% of Canadian broadband households have pay-TV services, but only 12% of these pay-TV households are aware of having “TV everywhere” as part of their service.
- Almost three-fourths of Canadian broadband households stream or download online video at least once a month; 31% download movies or TV shows at least once a month.
- 5% of Canadian broadband households have a smart home device of some kind, such as smart door locks, window sensors or smoke detectors.
- Smart programmable thermostats are the most commonly owned smart home device at 2% of all broadband households.
The research also found the overwhelming majority of respondents prefer to purchase a smart home system rather than stand-alone pieces of equipment.
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