Report: Smart Home Industry Needs More Compelling Cases to Drive Adoption

Senior citizens, pet care and children among cases report suggests industry should promote.

A new report shows the smart home industry is still in search of compelling use cases to drive adoption, despite a $17.5 billion market forecast by 2019.

Michael Wolf at NextMarket Insights’ report, entitled ‘The Mass Market Smart Home,’ is sponsored by Vivint.

The report found that the most important collective challenge facing the industry is showing consumers how the smart home fulfills a set of needs across a variety of consumer segments.

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“Simply selling a smart home system that connects devices will capture the imagination of early adopters,” Wolf said, “but for the smart home to become as pervasive as other seminal product categories like the smart phone, consumers must see tremendous inherent value delivered by a more connected lifestyle.”

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Vendors must do a better job of describing how the technology can make lives better and solve problems for end users, according to the report. As Jefferson Lyman, chief marketing officer at Vivint, said, the future of the industry “will depend on widely popular applications of the technology rather than the technology itself.”

The report highlights three cases where a smart home would be valuable for consumers:

  1. Aging, Retirement, Eldercare — With the Baby Boomer generation approaching retirement, the smart home’s sensors will provide new options in the Personal Emergency Response market in the next few years, the report predicts. Also, connecting a senior’s health monitoring to the smart home and their medical practitioner constantly monitors the safety and health of seniors.
  2. Pet Care — Video monitoring allows end users to track the locations of their pets and set up boundaries, as well as automate feeding.
  3. Children and Teenagers — Family members can track each other’s movements in the house, notify parents when children get home from school and reduce wandering of children with autism.

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