Did you know it is much harder to generate a new customer compared to keeping an existing one?
This is one of the many important pieces of knowledge industry veteran and SSI Hall of Famer Richard Ginsburg shares in SSI‘s Hall of Fame Educational Webinar Series.
In the webcast, he details seven keys to succeeding in the security market. The first key is having the capital to succeed. The second key is don’t undersell yourself.
The third is proper planning. Ginsburg’s fourth key is retention. Retention is one of your most important metrics and also an often overlooked and inexpensive source of growth for your company.
Have you ever asked yourself:
- Why are you losing customers?
- Are door knocking companies approaching your customers and telling them they provide lights, locks, video and app controls your company does not?
- Do you customers know if you offer these products or services?
Ginsburg says competition is great and it keeps us on our toes, but you should always be aware of deceptive sales tactics.
In the video above, Ginsburg discusses the importance of customer retention and offers offensive and defensive tactics to retain your customers. Don’t fall into the trap of overlooking customer retention!
