PALM CITY, Fla. — ELATEC, a designer and manufacturer of radio frequency identification (RFID) readers, announces Ron Fiedler has joined the company as vice president of strategic alliances.
In this role, Fiedler will expand ELATEC’s global presence through business development, strategic partnerships and penetration of new markets, according to the company.
ELATEC designs and manufactures RFID readers for user authentication and access control applications. ELATEC readers recognize and decode over 60 RFID transponder technologies and are certified for use in as many as 110 countries worldwide.
The readers are widely used for secure printing and other applications such as industrial vending, fleet management, time and attendance and single sign-on for computers and other devices, according to the company.
“I was attracted by the company’s international footprint and exceptional 30% year-over-year growth in sales,” Fiedler says. “Most importantly, the demand is growing for RFID card and mobile ID convenience, efficiency and security, which ELATEC’s superior technology is uniquely positioned to capitalize on.”
Fiedler is a security industry veteran of nearly 20 years and a subject matter expert on RF credentials. He comes to ELATEC from RF IDeas, Inc, where for the past 15 years he served as director of business development.
There, he was instrumental in growing the organization from a start-up to an Inc. 500 ‘5000 fastest growing private company’ to eventual acquisition by Roper Technologies, according to the company.
“We’re very pleased that Ron has joined ELATEC to lead the establishment of strategic industry alliances across our many industries and markets,” says Stefan Haertel, CEO of ELATEC. “As we enter our next phase of growth, Ron’s knowledge, experience, long list of achievements and the respect he’s garnered over his career in the industry will be valued additions to our team — and to our customers as ELATEC technology brings added value like no other.”
