Samsung’s ISC West Surveillance Act Includes a Bit of Magic

The video surveillance supplier offers lower and higher end solutions, with a famed magician appearing in its booth.

LAS VEGAS — Samsung Techwin America continued its recent ascent within the security industry as the video surveillance specialist boasted one of the biggest and busiest booths at ISC West. Heck, even famed magician David Copperfield browsed the Samsung booth during the show, apparently interested in a surveillance solution for one of his island properties.

No wonder Samsung Vice President Sales North America Tom Cook told Security Sales & Integration the manufacturer’s security business was up 65% in 2014 and is up 35% above that so far in 2015.

Among the exhibitor’s product introductions were the economical WiseNet Lite IP camera line (see a demo of the product in the video below), IP surveillance kits that provide a bundled all-in-one mini surveillance system solution, the SNP-6320RH spider camera with 32x optical zoom for outdoor surveillance, and the SNB-9000 4K UHD camera to demonstrate the next generation in image performance. Cook and Director of Marketing Janet Fenner walked SSI through the full gamut of these and other new Samsung offerings.

Fenner remarked that the WiseNet Lite line brings high performance features in a less costly package, and said the plug-and-play IP kits come in four versions with a three-year warranty and are the only such kits to come with a fisheye camera. She also pointed out the manufacturer’s 43x zoom dome, low-light shootout display in which Samsung continues to dazzle and 4K camera. Fenner said the differentiators for Samsung in the heating up 4K push are low light performance, contrast, color reproduction and cost. Also discussed was the new H.265 compression algorithm that will consume up to 50% less bandwidth. She said products will be rolled out with both the existing H.264 and new H.265 capabilities, with the latter beginning to take hold sometime next year.

Cook spoke about Samsung’s ever-expanding apps partnering program in which its open SDK is enabling several vendor partners to develop and deploy apps (i.e. video analytics) that work with Samsung’s surveillance products. Those offerings have tripled since ISC West 2014 and Cook said he hopes to see exponential growth in that area. Lastly, he discussed partnering with OnSSI to develop body cameras that he envisions not only becoming a huge market for first responders but many other uses not even yet imagined. Samsung is looking to participate in establishing standard specifications for surveillance wearables.


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About the Author


Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at [email protected].

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