The American Brands Council, a group of independent advertising, marketing and communications professionals, will feature Schlage, an Ingersoll Rand company, in the 2010 edition of America’s Greatest Brands, Volume Eight, which pays tribute to the strongest brands in the country.
Brand quality, resilience and longevity, market leadership and dominance, customer loyalty and social responsibility are the key factors the council considers when judging a brand’s worthiness.
The chapter devoted to Schlage traces the company’s 90-year history – from the first push-button lock (patented in1921) to today. A section on Brand Values explores the deeper meaning of Schlage’s tag line, “Real Security Sets You Free,” which stems from the company’s core value and belief that everyone should be free to enjoy the best things in life.
“It should bring great satisfaction to our marketing partners – distributors, integrators and dealers – that the American Brand Council has recognized Schlage as one of our country’s greatest brands along with the likes of Wal-Mart, Coca-Cola, Staples, MLB and Crayola,” said Raj Venkat, vice president, marketing, commercial solutions, Ingersoll Rand Security Technologies.
